2. Apply leather conditioner
Using a cloth or a soft small brush, apply Leather Lotion or Leather Wax evenly over the entire surface and leave it to dry. The lotion absorbs more quickly and can be used more frequently. The wax provides a stronger conditioning effect but may darken the leather slightly. Regularly conditioning the leather extends its lifespan, gives it a shine, and protects it from moisture. When the product has absorbed into the leather, polish it. For bags, it's better to use the lotion as the wax may leave oily residues on clothing. Make sure the leather has absorbed the balm well, and you can wipe the bag dry at the end. Skip the zippers, as their tapes are made of cotton and may leave marks on them.
Avoid applying this step to products labeled as "open leather." This type of leather absorbs conditioning agents very strongly and can change color to a darker shade from oily products. It will be harder to apply products evenly on it. Skip this step for such leather types.