We love unconventional connections and what arises from the collision of different perspectives. That's why this season, our idea and dream of creating jewellery have been combined with the longstanding experience and traditions of the W.KRUK brand. From this collaboration, Felicita was born. From Italian – happiness.
Introducing our first joint jewellery collection Balagan・W.KRUK. Rings, necklace, bracelet, earrings, and ear cuffs - in this set, everyone will find something for themselves!
Felicita
We were inspired by Sicily and the Italian celebration of everyday life. Joy of life, moments pulsating with warmth, fun, and pleasure. With family and friends, experienced together and fuelled by the power of memories – amulets that you can cherish forever.
That's the power of jewellery: gathering emotions, impressions, and reminding us of pleasant moments. We created the campaign for the Felicita collection Balagan・W.KRUK with our friends from Italy, who know perfectly well how to enjoy life. We spent a unique time at Casa Lawa in Sicily, a beautiful house on the slopes of the mountains. Southern Italian charm, incredible nature, an atmosphere of creative work, conversations, walks, and cooking together. That is what we will associate Felicita with, forever.
Contrasts and rhythms
The Felicita Balagan・W.KRUK collection consists of several timeless jewellery designs - perfect for both women and men. It combines the regular rhythms of the chain, the classic shape of ball, and the decorative knot with contrasting shades of cool silver and warm gold. It merges and blurs differences, always there for you whenever you desire and need it. You can choose a favourite design as an accent to your outfit, or freely mix and match them to create your own compositions, expressing yourself in the best possible way.
Creating forms
The motif of the knot, often present in our bag designs, has been translated into jewellery. The loop serves not only a decorative purpose but also a functional one – as a clasp. In the Felicita collection, we play with contrasts and forms, intertwining chain links with the motif of the classic ball and the universal ring. All this is done to create contemporary, fashionable combinations that will never bore you. They can accompany you every day, like an amulet, adding confidence and becoming your favourite jewellery for any occasion.
The beauty of crafts
At Balagan, we've long celebrated craftsmanship and the noble work of experienced artisans. In the W.KRUK team, we found inspiring experiences, quality, and traditions. United by a shared passion for creative craftsmanship, the knot motif in our jewellery signifies the fusion of our brands – both dedicated to the artistry of human hands.
FELICITA jewelry collection is available online at www.balaganstudio.com and www.wkruk.pl stores and stationary from April 17 in all Balagan boutiques and selected W.KRUK stores:
BALAGAN • Warszawa, Mysia 3 • Warszawa, Elektrownia Powiśle • Kraków, Galeria Kazimierz
W.KRUK • Warszawa, Westfield Mokotów • Gdańsk, Galeria Bałtycka • Kraków, Bonarka City Center • Poznań, Stary Browar • Wrocław, Magnolia Park
