The Very Messy Xmas campaign, featuring Agnieszka Żulewska, redefines the concept of the perfect holiday season by embracing its delightful chaos. Set in an abstract world of holiday preparations, it playfully subverts traditional norms. From endless chains of decorations, to quirky elements like blue jelly and a game involving oranges, this festive setup is anything but ordinary. The visuals juxtapose minimalist, aesthetically clean frames with the frenzy of December’s to-do lists.

The campaign encourages a fresh perspective: celebrating the holidays with freedom, humor, and ease, shedding the pressure of perfection. After all, the true essence of Christmas lies in enjoying the moment and embracing imperfections.