Along with the holiday rush come well known dilemmas: how to behave at the Christmas table, what to wear to a festive meal, and, most importantly, how not to get lost in the preparations?
The Balagan Holiday Guide campaign comes to your aid.
Masza Wągrocka solves December's dilemmas on behalf of us all. With equal humor and elegance, she encourages us to find what truly matters during the holidays. Our campaign playfully engages with the convention of savoir vivre to tell the story of how to have a good holiday season - without tension, stress, or pressure. December is not just about family gatherings, but also outings with friends
Every year, the same problem arises: should you wear heels that match the dress, or warm ankle boots because it's cold? Should you take a large bag that fits everything, or perhaps opt for a functional clutch? And what about gifts?
Created and produced by Balagan Creative Team.
model: Masza Wągrocka / Agencja JUMP
dir.: Karolina Fronik
dop: Marianna Klein
mua: Agata Herbut
stylist: Eliza Łazarczyk
light assistant: Alek Zawada
