We shot our latest campaign in Athens. The southern sun, the dust, the scent of herbs, and the city's eclectic character became a living background for a collection that celebrates movement, craftsmanship, and pure joy. It’s a story of freedom, unconfined by any boundaries.
WHΣN IN ATHΣNS is a tribute to authenticity. We wanted this campaign to feel alive, edgy, and full of energy - you’ll see dance, vivid gestures, and the authentic rhythm of modern-day Athens. Meet the models - Ioanna and Victoria, local Athenians. We accompanied them through bustling markets, on walks near museum complexes, and at Bar Ideal. These evening scenes, filled with laughter and the raw, nocturnal energy of the city, perfectly capture the essence of our new collection - designed to accompany you in every scenario.
We illustrate this campaign through actions that you can make your own, just like our shoes and bags. As you look for your own sense of comfort and style, let the mood of an Athenian afternoon inspire you. When in Athens: dance, wander, observe and celebrate. Feel the rhythm and move forward.
In this collection, your favorite bestsellers meet new shades - the Dora pumps, Opera and Shirley ballerinas, and iconic bags like Rofe and Monique. You’ll find models making a grand comeback, such as the Pina pumps, alongside fresh arrivals: Trudy slides, the wide-toe Amalia ballerinas inspired by the barefoot trend, Mary-Jane models with a signature midfoot strap, and our new Tola and Lavinia bags.
Models: Ioanna Foskolou, Victoria Mnatsakanian
Photography: Agata Matlak-Lutyk, Hanna Ferenc – Balagan Team
Video: Mariusz Targoński, Magda Wieczorek – Balagan Team
Creative Concept: Balagan Team
Production: Dorota Pabel – Balagan Team
Hair & Makeup: Balagan Team
Styling: Ellie Łazarczyk
